WHAT IS REBRANDING
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate.
companies, businesses rebounding their product and services, has been a very important and vital aspect of marketing.
And in other hand it can be one of the things that make a company a product or a business to loose customers and petronage
Some companies make the mistake of not advertisement their product that has been rebranded
Some make the mistake of reducing the quality of the product during the REBRANDING process
making the consumers feel the product is inferior, fake or not up to the standards
And in turn loose customers
today we will discuss about avoidable rebranding mistakes
so whenever you want to rebrand your brand, business, products, you won't make such mistakes
1st. Adequate advertisement about the rebranded product advertisement on TV if possible, show it on your page, tell people that your product is being rebranded
Social media posts ,
Fascinating advertisement that will tell people that the product is better and has improved
Make people get use to the a look , the new colours pictures or painting of the new product s
2nd. Do not make the mistake of reducing the quality of your product during rebranding of a product during because customers will lose interest when they get to know the quality of the product has been reduced, they won't want to buy from you again
3rd. make fascinating rebrand looks
Make sure the product new colours, pictures ,plastic or the services and policy of the product is better and higher than the one they used to know
Rebranding can grow your business and if not careful reduce the visibility and customers of your business
The rebranding of some product has automatically made their product unknown ,people are afraid to use it and it has actually fallen out of stock in the money market
so let's avoid this mistake of rebrand let's avoid the mistake made by most big companies by not making the general public know about their rebranded product
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